

[EXCURSION]
Here, then, requires a trip would have at the beginning of the trend Portales should stand. In conversation with some of you I've found that I you can not make every week a new trend in my face without first clearly to define what is meant by trend actually. Sorry for that! The term trend is in the mind very much tied to language use: "Hey, pretty trendy, old man "or" Today all the rage, what? ".
Beyond the Bravo-In and out-list, there is another original meaning of trend and to this concept a few more for the understanding of the trend Portales significantly contribute are:
trend : Originally a trend a course of a longer-term trend in a certain direction, so far so good
metatrend . In meta-trends are a cause for Friends of the theory it are rather abstruse constructs that are superior to all ages and span. You have no direct contact to today's living environment and therefore fall from the trend portal out, and goodbye!
Megatrend : currents, which are everywhere called Megatrends . They are found in all areas such as economy and culture, and in all countries. They concern the economy and technology and sometimes the spirit and the markets.
mega trends such as individualisation, the strong aging societies, the rise of the women or the complete restructuring of the workplace (New Work).
now and then I'll rely on mega-trends, in order to place everything in an overall context. In essence, the trend to your portal and my experience with the
Consumer Trends : This is about social phenomena in the consumer world such as has been described trends "remain longer young" and "99 lives at once."
you play in a period from ten to fifteen years, and it is very difficult an exact start and end point of a trend to moor. Also, the local effect is observed. Trends in America for ten years, "rage" in Europe can be still in infancy.
[By the way: America is often seen due to the immigrant culture and historical backgrounds as the birthplace of trends, there will be strengthened cultures meet, this blend, change or develop similar. However, each . Trend in each country's own characteristics]
And finally there's the modes where we would again come to the Bravo-In and Out List: Short flaring phenomena which are at many times a product can fix. The Doner cuddle pillows, the LED belt buckle, etc. It is the expression of an instance of an expression of a trend. But fashions are important to me and my work, because they are almost always lead to a trend back. I hope I have
now beiseitigt all clarity (ha ha ha), the trend side weighed. Tomorrow's the next "trend pack! Until then!
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