After Matthias Horx the consumer of the future to 80% a no-sumers have to say he is the elaborate campaigns of the advertising world with skepticism and aggression against and not consumed.
The remaining 20% make it the Pro-sumers . He is looking for authentic products and services, content, substance and value provided through honest communication. This places the company in the future, the requirement that they confront the customer transparent and not hide behind the inflated promotional scenes with no or little relation to the company.
used in advertising that depth psychology is the unconscious to force customers to pay attention or even to move to purchase, the defensive consumer has not escaped. His distrust is fueled steadily. The Internet accelerates this process. Details of scandals and broken promises advertising spread like wildfire.
An expression of the trend "The defensive consumer shows in Adbusting . Like so many terms, this comes from English and is made up of ad = advertisement or promotion and to bust destroy = destroy. It is creative resistance against the flood of advertising. Posters, advertisements, slogans and logos to be redesigned for the purpose of counter-advertising by Adbusters. The "distorted" results criticize the ubiquity of advertising. Two examples can be found in the link of the week.
an equally creative but more abstract kind of protest is the Mind Fuck . People are deliberately confused and spiritually attracted to the wrong path in order to call attention, how quickly that happens without you noticing it. In the film
is a popular means of Mindfuck. Thus, the viewer is at the end of the film (eg identity, Fight Club, The Village and The Sixth Sense) forced the previously seen to provide complete in question and revise.
apparently spontaneous gatherings of people as a further manifestation of the Mind Fuck, called Flashmob s, there are now also in Europe. Most email arrange to meet each other complete strangers in public places, a senseless act in the eye of the beholder to perform. A fictional example, 200 people gathered at Munich's Marienplatz, the 12 clock chimes begin to spin in a circle, wa wa wa say and go three minutes without a word and separated their ways. Through the emerging confusion of the parties I do not count the flash mob in the division of the Mind Fuck.
When did you you the last time a telephone operator, or better yet excited voice from the tape that you hunt in the evening in a little leisure time on the couch? When was the last time wurdet mentally led around by the nose? Who knows, maybe someone of you have taken part in a flash mob? The defensive consumer is within all of us ... think about it!
Link of the Week: http://www.de.indymedia.org/2004/07/87547.shtml
next week! Greetings from Ludwigsburg!
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