Community Service 10 Hours

Trend: The defensive consumer


After Matthias Horx the consumer of the future to 80% a no-sumers have to say he is the elaborate campaigns of the advertising world with skepticism and aggression against and not consumed.
The remaining 20% make it the Pro-sumers . He is looking for authentic products and services, content, substance and value provided through honest communication. This places the company in the future, the requirement that they confront the customer transparent and not hide behind the inflated promotional scenes with no or little relation to the company.

used in advertising that depth psychology is the unconscious to force customers to pay attention or even to move to purchase, the defensive consumer has not escaped. His distrust is fueled steadily. The Internet accelerates this process. Details of scandals and broken promises advertising spread like wildfire.

An expression of the trend "The defensive consumer shows in Adbusting . Like so many terms, this comes from English and is made up of ad = advertisement or promotion and to bust destroy = destroy. It is creative resistance against the flood of advertising. Posters, advertisements, slogans and logos to be redesigned for the purpose of counter-advertising by Adbusters. The "distorted" results criticize the ubiquity of advertising. Two examples can be found in the link of the week.

an equally creative but more abstract kind of protest is the Mind Fuck . People are deliberately confused and spiritually attracted to the wrong path in order to call attention, how quickly that happens without you noticing it. In the film
is a popular means of Mindfuck. Thus, the viewer is at the end of the film (eg identity, Fight Club, The Village and The Sixth Sense) forced the previously seen to provide complete in question and revise.

apparently spontaneous gatherings of people as a further manifestation of the Mind Fuck, called Flashmob s, there are now also in Europe. Most email arrange to meet each other complete strangers in public places, a senseless act in the eye of the beholder to perform. A fictional example, 200 people gathered at Munich's Marienplatz, the 12 clock chimes begin to spin in a circle, wa wa wa say and go three minutes without a word and separated their ways. Through the emerging confusion of the parties I do not count the flash mob in the division of the Mind Fuck.

When did you you the last time a telephone operator, or better yet excited voice from the tape that you hunt in the evening in a little leisure time on the couch? When was the last time wurdet mentally led around by the nose? Who knows, maybe someone of you have taken part in a flash mob? The defensive consumer is within all of us ... think about it!

Link of the Week: http://www.de.indymedia.org/2004/07/87547.shtml

next week! Greetings from Ludwigsburg!

Pocket Fold Envelopes Only

third Trend: The rediscovery of the slowness

this point it appears the combination of trend and counter trend: Try the Trend "99 lives at a time" to take on the phenomenon of time and his Lord will, the disciples of slowness ignore the hustle and bustle of today's everyday life as much as possible . Aware they are pursuing "Gear shifting" ie sometimes a passage is switched down.

In the age of Internet and email, you might say, the letter loses its existence as a time-intensive medium-authorization. But the opposite is the case. A letter or postcard is gaining in value and personality, since another person has taken for a time. Let us now
of letters to fountain pens. The manufacturer has included the slowness MONT BLANC in its business principles. Through coffee breaks and free time, the company gains time by wasting time, because the errors are coming to the expensive brand-name manufacturers.

In management, the term " Slobbies " has developed. These are slo who b ut b etter people working, the fact that they offer the hustle and bustle of the forehead, raise their productivity and Kreativtät. Looking

to America to discover more people who make a "Stepping Out". This means that they throw at the height of her career and devote all their time to other matters such as family and partners. This is often associated with the screws down the living standards, but is accepted.

In Canada and many other countries, learn knitting (not fun!) Hype. In so-called "stitch'n'bitch" sessions in churches, schools and universities, young people meet in a relaxed atmosphere for needlework and slander.

Now the question for you: When you turn down a corridor? If you should never, then you do that now and then - the soul good. rejoice in this sense ' I see your posts. Until next week!

Link of the Week: http://www.stitchnbitch.org/snb_groups.htm

Greetings from Lubu!