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14th Trend: Small pleasures

"Good day," said the little prince.
"Good day," said the dealer. He acted with absolutely effective, thirst-quenching pills. "You swallow every week and you would feel no need to drink more."
"Why do you sell it?" Asked the little prince.
"This is a huge time saver. It saves fifty-three minutes a week."
"And what do you do the 53 minutes?"
"You do with it what you want."
"If I had fifty-three minutes left," said the little prince, "I would very leisurely walk to a well ..."
Antoine de Saint-Exupiry - The Little Prince

The intangible view that there is in this Texabschnitt has prompted me to speak this week at the little prince to leave the opening.
behind the trend, "Small Pleasures" hides the thought of man, the right to have to pamper yourself occasionally and to indulge.

moves in times of lean purse a Porsche (if you want it) will be consumed in the distance and affordable luxury. Gladly, it may be different than usual and a robust quality should be the object of desire, of course, also have.

as "cheap chic" is how the German trend guru Matthias Horx inexpensive products, which adheres to the glamor of a luxury item. I find myself lately very often that I am at Tchibo rewards with a Klienigkeit, although it is present for a cup of cappuccino and a piece of cake, but a little above luxury goods with clever additional features that are offered there for sale for example, space-saving speakers for the PC.

Small pleasures are an individual matter. Some allow themselves letterhead out of handmade paper, others resort to chocolate bar with strawberry-pepper note. And then there are those who are content with a walk around the fountain.

I wish now times a Merry Christmas - always well into the new year!
Greetings from Ludwigsburg!

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13th Trend: 12 Against the Great


-all 75 seconds, a German Christian church of his back-
www.hr-online.de , May 28, 2005

-Karstadt's fighting for survival
www. sueddeutsche.de , 27 September 2004

parties since 1991, lost nearly 500,000 members
www.bundestag.de , 2 March 2003

you activate its trend sensors, so these headlines come to mind in the face. The trend "Against the Great" is all about the failure of belief systems and large institutions. Besides the churches and political parties are corporations, associations, clubs and all that big comes along affected by this trend. On the one hand, scandals shake the confidence of potential members, on the other hand, are generally broader guiding principles of this great constructs the right of individuals from specific ideas of today. The trend in Germany put aside politics and church clearly in its infancy.

Granted, this trend is not entirely consistent with the trend "The search for stability and meaning" of last week. This shows again the interaction of trend and counter trend.

the end of this week or a small personal anecdote of my argument with the trend "counter the large"
During my six-month stay in Spain in 2003 I was initially pleased the familiar golden M of the fast food giant McDonalds to discover. The longer I was in Spain but the more I despised the burgers and preferred the small tapas bars in the side streets.

Do you work better in small business, or preferably her employed in big business? Or are you in thought and in reality your own boss?

Greetings from Ludwigsburg!

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Trend: The search for stability and meaning

I have always wanted one of the three man trying very own questions: Who are we? Where are we? Where are we going? This trend has the right occasion. Multiple options coupled with stress leads to disorientation. People today are looking for clues as intangible as in the material sense.

found in various forms of the church, in spiritual groups or sects people hold. Religions are searching for meaning in the so popular because they offer a ritual and a regulatory framework by the life going. Furthermore, they manage to give an idea of what we are and what life is for life.
celebrities to be proud of, and "fishers of men" is how Madonna and Britney Spears are the Jewish Secret Doctrine Kabbalah. Tom Cruise, John Travolta and Juliette Lewis borrow Ron Hubbard and his theory of knowledge - Scientology her voice. Richard Gere as a friend of the Dalai Lama represents the Tibetan Buddhism . Even the Catholic Church in Mel Gibson found one in Hollywood for his faith entering celebrities.

The origin can also offer support and meaning. It is researching for her own roots. It will send to know for sure where you come from. Memorials, family crests, etc. again find attention.

found less deep advice for everyday life, such as horoscopes, fortune cookies and reading maps, its source and veracity of a secondary Role-play.

far away from religion and philosophy, we observed in consumer behavior and the quest for meaning. There is talk of the power of the brand. With today's plethora of call options, the brand creates trust. It facilitates and accelerates the selection process. The defensive consumer (see Trend 4) is very picky. He is looking for brands that embody the company's philosophy in all facets and authentic act. Preference is given to brands with a long, scandal-free history, such as Nivea or Haribo.

Finally, a mundane example of the trend of the search for stability and meaning. There will be people who gather daily at 17.55 clock in front of the screens, to a series called "Forbidden Love " view. The body is already conditioned the extent that the hunger feeling begins precisely at this time. This series said people know what they do from Monday to Friday at this time. This provides stability, it makes sense?

Greetings from Ludwigsburg!

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second Digression: swarm intelligence

"phenomenon, wherein communication within a social community of intelligent behaviors of all individuals [...] up."

This definition is found in wikipedia.de under "collective intelligence," commonly referred to as swarm intelligence. In the animal world we find this phenomenon in Ants, bees, termites, and fish. Core characteristics of a swarm are flexibility, dynamics and time-limit. The individuals state-forming animals act as independent as possible. Are you in the fulfillment of collective tasks, however, very focused.
result for the individual three principles of action:

• Move up toward the central point of those who are in your environment.
• Move you away if someone gets too close.
• Move up in the general direction of your neighbors.

Since 2000 the concept of swarm intelligence in social and future research will be applied to humans. The Internet allows for collective intelligence necessary media structure. Ants communicate via pheromones, bees about the waggle dance and the man on the Internet.
A negative example for the self-organization of the swarm when people are terrorists. You work for a common cause, and each individual for themselves sometimes for years as independent as possible and the swarm of internal and external communication via the Internet.

Other examples of collective intelligence, Google and Wikipedia are; Wikipedia as a free encyclopedia on the Internet, especially so, since contributions can be created at any time or from any review.

Prof. Wippermann, Founder of the trendy offices in Hamburg, describes in an interview with the online magazine "The Present" possible consequences of swarm intelligence are formed themed, object-oriented schools - also known as communities. Personal communication is losing value. To engage in a club or a party is no longer attractive because of the purpose limitation. Using swarm intelligence can achieve personal goals more quickly, the Community objectives into the background. This is just one scenario. The full interview with Prof. Wippermann be found at http://www.diegegenwart.de/ausgabe44/wippermann.htm

The majority is smarter than the individual. This Cunning results from different countries of origin and areas of competence. A striking example is the "Who Wants to Be a Millionaire." In public surveys, the hit rate is 91% and the Jokers of the telephone, in which a man is consulted, who seemingly familiar with a topic is only 65%.
The individual is dependent on feedback, so-called social proof. At this point we have reached the purpose of trend portal and many blogs - the opinion of the clever fishing majority.

I have treated the issue as a digression, since it will have far-reaching consequences than a "traditional" socio-cultural trend. I'm looking forward to your views on topic.

Greetings from Ludwigsburg!

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11th Trend: Bad Taste

"Take no drugs have no unprotected sex and do not be violent - leave it to me all better!" Eminem

bad guys from America, like Eminem in this country have long found imitators in Bushido and Sido masked man. All that is evil provokes, and relates to the bad taste is attributable to this trend.

Bad Taste has a magical attraction such as Marilyn Manson this year at Rock am Ring. Despite the pouring rain did not want to take people to experience the horror suspenders bearing rocker to perform live, while the "brave" REM headlining the first sign of rain the sheltering roof at the track visited.

Yet what spills over from America for there? Pamela Anderson was in September at the Haus der Kunst in Munich at the opening of the exhibition " Pam. American icon" by nude photographer Sante D'Orazio. In this exhibition she lasciviously lolling topless on artificial turf and is shown leaning only in a printed panties with a dollar sign on the wall. That sex is sold are not a new motto. Whether the end justifies the means in this case, must decide for themselves.

Then there's the comics, the bad taste bears by designer Peter Underhill. It is unusual in Teddy Bears Situations: the bear as an exhibitionist with a coat and nothing underneath, the bear in straps, the bear under the lawnmower etc.
These bears are not really in the category of "evil" to settle, as they themselves act as bad bears at most thoughtful, as Traderjob also the strange phenomena of America - my opinion.

you know shapes and appearances on the edge of good taste? If so let me know!

Greetings from Ludwigsburg!

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10th Trend: Simplifying


Like Self Ness in the past week is what the trend Simplifying a meaningful form of life. By reducing the speed and degree of complexity of life style is intensified life.

are advisers, such as " Simplify your life" by Werner Tiki Kustenmacher regarding the bestseller lists, here to stay. It is shown how to concentrate on the essentials, against the "excess" revolted and simplified his life.

Horx puts it in his book Future Fitness follows: eat " things," "attention [...], [...], things cause things to slow down the relationship disaster life."
this, a little anecdote from my jump into the MP3 age: I auctioned on ebay for a used CD-MP3 player. Twice I was due the right batteries at the media market to the truly correct batteries then two weeks later to buy at Lidl. The cassette adapter for the car was found relatively quickly, fortunately. After the CD-MP3 player had decided, after half a song to break them off and two or three songs to be set further forward again, I decided, in return for a new MP3 player from Hong Kong (on Ebay of course). It worked, but the right software was needed, a nasty program that attention eaten, made me and my girlfriend unhappy at some point and has slowed my life. Now everything is fully functional and capable, but a short time I've already thought about my life simplify drastsich.

discounters follow this trend for years and have their strategy by special batteries like:), shelves, etc. expanded.

Looking forward to hearing from you, what do you think to simplify your life!

Greetings from Ludwigsburg! remain

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9th Trend: Wellness - Self Ness

by the desire to do forever young and the consequence of doing the body good, well advanced from a normal to a mega trend. From wellness cereal bars to Wellness-Oil (Opel) is related to everything on the market.

As a businessman, but one must not cling to words and the 1,000 th Spa-yogurt on the market To bring but one must observe the substance of the trends and changes in exercise. In our specific case, "Wellness" is the term overused similar to what the term "organic" will be the not too distant future (or already is?). The core of the trend is to change it to: Wellness Had a rather passive, entertaining character, so is the new expression, "Self Ness" with names that active work on the harmony of body, mind and soul at the center. Feelings, self-awareness, wholeness, self-management and capacity for change are central concepts. So far there is no tangible product, but it is at Selfness YET to a state of mind, a trend in its purest form.

evidence, however, are present, such as having a break in the stressed manager monastery, not to there to work and to read or Selfness forum in which a coach in the development of the self help.

Good luck on finding yourself and greetings from Ludwigsburg!

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8th Trend: SOS - Save the society

Good news: The social conscience is again on the rise. The trend is to feel that people and companies again responsible for the society. This feeling ensteht a little way out to safety from the German Culture Jammer at the initiative of people who just they have had enough. "The society is bad, but something has to be what" The motto they decide to tackle instead of sinking in Lamentations.

individuals use their time in the pay increase volunteering or often lack of time, at least contribute financially to organizations such as UNICEF and WWF. At WWF, for example, the number rose to supporters from 2000 to 2004 by 17%.

Wrigley supports the project "Young Foresight", Bitburger takes care of the home turf soccer pitches (whether it makes sense to renew playgrounds for children and young people from a manufacturer of alcoholic beverages is another question) and Ritter Sport Quadrago collected for a school project in Africa. Companies do not completely altruistic. the company is committed only to burnish his image, noted that of the defensive consumer. It can lead to loss of image, if a project funded as a foreign body in the philosophy of the company impacts.

" world opinion" is a company in the Internet, which carries out surveys. Questionnaire completion for a good cause made easy! You decide how often you would like to participate and for each sheet, depending on the size of a sum of money to WWF or alternatively be donated to the SOS Children's Villages.

Keep your eyes and ears open and you will see a "savior of society" find in your vicinity - for sure!

Greetings from Ludwigsburg!

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7th Trend: Clan Ning

"joins DC and a feather flock together". This old folk wisdom (anyone know where it comes from?) Describes the counter-trend last week's cocooning very apt.

Clan Ning is first and foremost be part of something to want to belong and to exchange ideas. Cults take advantage of this Grundbedürnis of man. They talk specifically looking lonely people on the street to give them then to give access to a community of like-minded people. Often then the Financial comes into play, but that's another story.

By Clan Ning often form groups that are characterized by exclusivity, for example by a certain VIP status. On the Internet at beautifulpeople.net finds her a community of the (supposedly) rich and (definitely too) rich. Get involved is only allowed if the recording procedure successfully behind him bring: Prepare a cover letter and photo on the page. 72 hours and choose those that are already members of success and failure of the job. If one is in the connection part of the self-appointed Upper Class one is told where the beautiful people celebrate Messenians trained, and so on. Great!

The search for people with the same ideals, beliefs and / or hobbies is growing. In the course of Individualsierung however, takes place a shift away from large institutions. Many special interests are the reason for many small groups: the Häkeltreff for pot holders, the trekking company, which was held by the commitment of a doctor or health insurance and the like. Another, unfortunately, not very recent and real example is also not the Dead Poets Society, but just what I mean.

What are its member communities (provided they are not top secret)?

Greetings from Ludwigsburg!

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6th Movement: fifth cocooning

Some people might think the term coined by Faith Popcorn Cocooning was an old song, a phenomenon the last decade, the aftermath is being felt today. This trend is like a clever virus mutates to secure its existence.

Previously it was out of mood, from the love of home sweet home, that people holed up at home permanently, as in a cocoon. There, you feel comfortable, safe and secure. The latter aspect has in modern times as a reason for cocooning gained immense importance: the fear. But the kind of fear has changed. Away from a fear of predictable things that you know where it is happening and where to see their release is such as crowds, elevators, heights ... - Leading to fears of unpredictable things: but the such nice neighbor who has a few skeletons in the closet, and the suicide bomber, who is next to a in the underground train and all summarily put an end ... As it continues to be love at home. If it is not a multi-storey tower block.

drives in Japan, the fear of failure as part of the highly performance-oriented society, to encase the people to themselves for years by the outside world. This phenomenon is called Hikikomori . According to the April issue of the journal Neon is a million Japanese in this situation and, increasingly, young people are affected, then the break even contact with their parents.

It need not be equal to the fear of terrorism and failure. What moves you to close the door behind you on the phone to ask you to be silent and buried in the couch cushions?

Greetings from Ludwigsburg!

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Trend: I, I, I - 4 Egonomics

"The problem of my story is that we keep all geniuses. To produce Something not enough for us to do not anything, no, we must represent something. This is our inalienable right as citizens of the 21st century . If Christina Aguilera or Britney or some wanker of "America Idol" which may represent, why not me? "

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What Nick Hornby in his new book "A long way down" describes a problem, Many companies see an opportunity. Try to always be there and he cut the products to the body for the idiosyncratic customer. The BMW Mini is it in umpteen variations, the iPod in I do-not-how-many colors. The cigarette brand Prince advertises with the slogan "Tastes not all - good,"

The trend Egonomics is currently at its peak, perhaps demonstrated by the fact that the first ad that I pitched in my search for an example of this week I, like Faust's fitted on the eye to the trend. (Prince) The term describes

Egonomics that it be economically viable for companies can adapt to the wearer's personality. The economy reacts with Mass Custumization - a word created from the apparent contrast custumization and mass production. It's about as far as possible to the customer set without losing efficiency in mind. What

individually tailor services to you, for you are indispensable (eg, 24 hours opening times at the gas station)?
What little quirks did you gain weight, to the mainstream is not quite so close to? As always, I'm excited!

Greetings from the capital!

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Trend: The defensive consumer


After Matthias Horx the consumer of the future to 80% a no-sumers have to say he is the elaborate campaigns of the advertising world with skepticism and aggression against and not consumed.
The remaining 20% make it the Pro-sumers . He is looking for authentic products and services, content, substance and value provided through honest communication. This places the company in the future, the requirement that they confront the customer transparent and not hide behind the inflated promotional scenes with no or little relation to the company.

used in advertising that depth psychology is the unconscious to force customers to pay attention or even to move to purchase, the defensive consumer has not escaped. His distrust is fueled steadily. The Internet accelerates this process. Details of scandals and broken promises advertising spread like wildfire.

An expression of the trend "The defensive consumer shows in Adbusting . Like so many terms, this comes from English and is made up of ad = advertisement or promotion and to bust destroy = destroy. It is creative resistance against the flood of advertising. Posters, advertisements, slogans and logos to be redesigned for the purpose of counter-advertising by Adbusters. The "distorted" results criticize the ubiquity of advertising. Two examples can be found in the link of the week.

an equally creative but more abstract kind of protest is the Mind Fuck . People are deliberately confused and spiritually attracted to the wrong path in order to call attention, how quickly that happens without you noticing it. In the film
is a popular means of Mindfuck. Thus, the viewer is at the end of the film (eg identity, Fight Club, The Village and The Sixth Sense) forced the previously seen to provide complete in question and revise.

apparently spontaneous gatherings of people as a further manifestation of the Mind Fuck, called Flashmob s, there are now also in Europe. Most email arrange to meet each other complete strangers in public places, a senseless act in the eye of the beholder to perform. A fictional example, 200 people gathered at Munich's Marienplatz, the 12 clock chimes begin to spin in a circle, wa wa wa say and go three minutes without a word and separated their ways. Through the emerging confusion of the parties I do not count the flash mob in the division of the Mind Fuck.

When did you you the last time a telephone operator, or better yet excited voice from the tape that you hunt in the evening in a little leisure time on the couch? When was the last time wurdet mentally led around by the nose? Who knows, maybe someone of you have taken part in a flash mob? The defensive consumer is within all of us ... think about it!

Link of the Week: http://www.de.indymedia.org/2004/07/87547.shtml

next week! Greetings from Ludwigsburg!

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third Trend: The rediscovery of the slowness

this point it appears the combination of trend and counter trend: Try the Trend "99 lives at a time" to take on the phenomenon of time and his Lord will, the disciples of slowness ignore the hustle and bustle of today's everyday life as much as possible . Aware they are pursuing "Gear shifting" ie sometimes a passage is switched down.

In the age of Internet and email, you might say, the letter loses its existence as a time-intensive medium-authorization. But the opposite is the case. A letter or postcard is gaining in value and personality, since another person has taken for a time. Let us now
of letters to fountain pens. The manufacturer has included the slowness MONT BLANC in its business principles. Through coffee breaks and free time, the company gains time by wasting time, because the errors are coming to the expensive brand-name manufacturers.

In management, the term " Slobbies " has developed. These are slo who b ut b etter people working, the fact that they offer the hustle and bustle of the forehead, raise their productivity and Kreativtät. Looking

to America to discover more people who make a "Stepping Out". This means that they throw at the height of her career and devote all their time to other matters such as family and partners. This is often associated with the screws down the living standards, but is accepted.

In Canada and many other countries, learn knitting (not fun!) Hype. In so-called "stitch'n'bitch" sessions in churches, schools and universities, young people meet in a relaxed atmosphere for needlework and slander.

Now the question for you: When you turn down a corridor? If you should never, then you do that now and then - the soul good. rejoice in this sense ' I see your posts. Until next week!

Link of the Week: http://www.stitchnbitch.org/snb_groups.htm

Greetings from Lubu!

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first Digression: meta, mega, consumer trends








[EXCURSION]

Here, then, requires a trip would have at the beginning of the trend Portales should stand. In conversation with some of you I've found that I you can not make every week a new trend in my face without first clearly to define what is meant by trend actually. Sorry for that! The term trend is in the mind very much tied to language use: "Hey, pretty trendy, old man "or" Today all the rage, what? ".

Beyond the Bravo-In and out-list, there is another original meaning of trend and to this concept a few more for the understanding of the trend Portales significantly contribute are:

trend : Originally a trend a course of a longer-term trend in a certain direction, so far so good

metatrend . In meta-trends are a cause for Friends of the theory it are rather abstruse constructs that are superior to all ages and span. You have no direct contact to today's living environment and therefore fall from the trend portal out, and goodbye!

Megatrend : currents, which are everywhere called Megatrends . They are found in all areas such as economy and culture, and in all countries. They concern the economy and technology and sometimes the spirit and the markets.
mega trends such as individualisation, the strong aging societies, the rise of the women or the complete restructuring of the workplace (New Work).
now and then I'll rely on mega-trends, in order to place everything in an overall context. In essence, the trend to your portal and my experience with the

Consumer Trends : This is about social phenomena in the consumer world such as has been described trends "remain longer young" and "99 lives at once."
you play in a period from ten to fifteen years, and it is very difficult an exact start and end point of a trend to moor. Also, the local effect is observed. Trends in America for ten years, "rage" in Europe can be still in infancy.
[By the way: America is often seen due to the immigrant culture and historical backgrounds as the birthplace of trends, there will be strengthened cultures meet, this blend, change or develop similar. However, each . Trend in each country's own characteristics]

And finally there's the modes where we would again come to the Bravo-In and Out List: Short flaring phenomena which are at many times a product can fix. The Doner cuddle pillows, the LED belt buckle, etc. It is the expression of an instance of an expression of a trend. But fashions are important to me and my work, because they are almost always lead to a trend back. I hope I have

now beiseitigt all clarity (ha ha ha), the trend side weighed. Tomorrow's the next "trend pack! Until then!

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second Trend: 99 Lives at once

is the central idea of this trend in the unequal relationship between the time available and the tasks that we should do it. The watch, cell phone, the laptop and the schedule determine our daily lives. The statement "I can not be everywhere at once" is certainly familiar to you from the world of work, and he brings the matter to the point exactly.

has developed a SensoNet time index describes the pace of life has increased to a scale of 1-10 in the years 1989-1999 from 4.3 to 6.5.

for all services and products that facilitate daily life one is grateful. As for food's not Time left continued to expand in Germany, the fast food restaurants (even in Ludwigsburg will soon be opening a "Subway").

Acute Zeitmagel in connection with a hectic lifestyle I lead to the fractal that is that a clear identity of a person no longer exists. The man of today lives in a complex dynamic structure of part-time roles, gender and lifestyles, a network of professional, family responsibilities, hobbies, etc..

Spinnt to this idea will continue this trend have a major impact on the world of services. The services will network and blurred the industries. I do not talk of operations that are in far remote play America: in Reutlingen has opened a hair salon that transforms easily into the Adend and night time in a large party location. The salon is also used for photo shoots and fashion shows.

Describes me your most stressful day, writes to me who or what determines your life or facilitated. I'm looking forward!

Greetings from Lubu!

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first Trend: Staying Young Longer

Last week at a party in Mainz, I have rediscovered. The white mice from Haribo. "Oh, that's even," I thought me and half an hour later, the candy bowl empty. Earlier (So I'm talking about basic high school) I was at the bakery and I've bought there, these mice for 5 cents apiece.
you think you probably want to make my vague memories of shopping experiences in childhood far no trend. Wrong! In the literature we encounter this trend as the "stay young longer. People see products and habits of childhood fun and comfort in the serious world of adults-being.
The age limits is becoming increasingly blurred, and to loosen the rules of conduct related to. Thus, there are 40 year old, to start studying, 35 years to discover their passion for video games, 67 years, the most of her retirement to spend on the Internet.
applies: "Alt means for me always fifteen years older than I am present" (Bernard Baruch)
we look to America we see this trend in the advanced stage. A pub called there "Babyland" and is complete as a nursery set up, with all the trimmings: plastic phone, rocking horse, building blocks uuvm
Why go the distance? take on the famous Reeperbahn in the Barbarabar every Tuesday fans of the three question marks. With Ahoi-Brause en masse, the people sit silently listening to the tables, the radio plays the former child detective series and revel in childhood memories. What are your excuses

from the adult world? If it were you before may not realize it, they are now, perhaps. I'm looking forward to your memories!

Link of the Week: http://www.literaturcafe.de/bf.htm?/berichte/hitch.shtml

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trend Encyclopedia

99 lives at once Everything is faster, and more. The individual must play many roles

fear of the future: in all areas of chaos, people give up and look for the future of black

Atmosfear : the environment is increasingly contaminated by man: fine dust, polluted water, genetically modified food ...; Doubt and insecurity are spreading

disembarking : Does the current job does not contribute to self-realization, to rise more and more people simply. It is: rather scale down the standard of living than to do something which is not me move forward.

Best Agers : affluent elderly

Biometrics: Biometrics is concerned with characteristics of people. Of individual or combination of biometric data is entered into one person. This can authenticate themselves (from a selected group of people), compared with about access restrictions, or it is identified (from an undefined group of people).

Bobos : bourgeois Bohemians, which is the name that David Brooks of the new elite has the Information Age Given. Your lifestyle is characterized in bringing together what previously considered unvereinbargalt: Wealth and rebellion, with yuppie-hippie think Kombinert entrepreneurial spirit ...

Clan Ning : People gather themselves back together with people pursuing the same goals and ideals.

cocooning : People at home foreclose on the environment.

The search for stability and meaning : Spirituality provides stability to the world of tomorrow.

Egonomics : In times of increasing standardization and standardization of request for individuality.

Evalution : Marketing theory of the millennium with the main aspect that requires men and women of a different speech.

fantasy adventure : the desire for low-risk, yet exciting experience no matter whether real or virtual, is a long-lasting ever more present trend.

Fractal I : This is called the modern individual is no longer an identity, but by a fractal I, a picture of identity that is composed of a pattern of part-time roles, gender and lifestyles.

gearshifting : The courses everyday want, when necessary. That is also in the hectic times consciously want to be a gear.

against the Great : moving away from the groups to the major parties towards the do-it-yourself society

Generation X : slogan-like term for the 1960-1970 births in the Western industrialized nations. Members of Generation X see themselves as losers in a bleak, ruined world. You do not believe in luck yuppie and a prosperous future, challenge the naive for them mentality of the hippie generation. Environmental degradation, nuclear threat and the lack of job prospects they have in the inner Emigration driven. The living is usually denied by unsatisfactory low-paying jobs in services.

enjoy? Now more than ever! : crackdown gets on my nerves! Consumers indulge in the pleasures in secret orgies

healthy and live long : Physical well-being and mental balance are used to prolong life. The approaches are always full and the people who follow the trend younger.

High Touch : intimate, individual close to the customer

I am the sun : Trend frame from the youth marketing. The maxim is fun and enjoyment; the individual is paramount.

Job-hopping: Here today, gone tomorrow - Change of employment, whether voluntarily or involuntarily, are the new trend in the labor market.

Kidult: English word that was created with the combination of Kid (Child) and adult (adults). Kidults are people who pursue their own despite their adulthood Kid page.

Small pleasures: The idea is to reward yourself with affordable luxury.

stay longer young : The child wakes from a nostalgia-thought out, then be re-consumed products, activities of the past is again pursued.

life Designers: term for people with different life cycles but the same attitude. As a life designer sees life as a company. For the success you need above all flexibility, adaptability and goal-oriented action.

Luxes : This term was coined by Horst W. Opaschowski. It is made up of luxury and asceticism. In certain areas, people have a spending limit for food, for example, for the money in other areas with both hands - that is, the Porsche drivers of shopping at Aldi.

Mass Costumizing : where in spite of mass production to which the buyer as possible product offering tailored to the body

Megatrend : very deep and lasting trends, social and technological changes affect. The term was coined by futurist John Naisbitt and describes trends, covering practically the entire western culture and the duration of at least decades included, such as globalization, increasing life expectancy and the importance of new technologies.

Mouse Potato : What are couch potatoes, there are mouse potatoes who spend their time constantly in front of the PC.

New chastity : This is a counter-movement to the Neo-Sex; people celibate (Eg do people try out their bodies) either involuntarily (eg, computer geeks) or voluntary.

New Work: New study offers scope for creativity and development of the personality. As the job system is at its end, have the humanity the opportunity to free themselves from the bondage of wage labor. The core values of the new work are self-reliance, freedom and participation in community.

no frills: no fuss; motto of the discount sector (Ryan Air, Aldi ...) within the meaning of "as simple as possible,"

wanted Orientation: Trend frame from the youth marketing. Young people look to the multiplicity Design possibilities of their lifestyle for security, reliability and navigation facilities.

Pacing : Own determination of the speed in which we are in the information society is changing

blended family : Patchwork is a technique of textile design, with many small pieces of cloth are joined together and so a larger unit shown ie for the blended family that she is very varied together. Belongs to the family who is sitting at the breakfast table.

perfessionell : Professional and Personal mixed

post-adolescence: A new phase in CV of the people of today. It is the time after school / training / college / university in which one wants to see and orient themselves. This phase is to locate the ages of 18 to 30 years. Through this long period of singularity the demands on a future partner and to the quality of life.

Prosumer : The term prosumer was introduced in 1980 by Alvin Toffler in his book The Third Wave. He refers to persons at the same time "users" and "producer" of them are used.

SOS - Save Our Society : The "Since we have to do but what" style, with people regain their social conscience.

Silver Surfers : Internet enthusiasts over 60

Smart Shopper : A consumer whose behavior by simultaneously striving both price advantages as well as for quality - is identified - such as high-quality brands. Thus, the smart shopper is different from the bargain hunter who is looking for offers that are already in the lowest-price segment.

Smudging : cleaning of apartments, bad vibrations and evil forces are removed. If one makes in New York with apartments, if they are bad to get across.

Stepping out : At the height of her career to give people their jobs in order for them more important Things to pay.

stitch'n'bitch : Knit and blaspheme: simply translated. These meetings are announced in Canada increasing in adolescents.

Success : Trend frame from the youth marketing. Young people bring success with prestige name, and whoever is successful, has money, can fulfill his life and varied design.

The real thing : Trend frame from the youth marketing. Authentic is recognized only with history. Authentic works, what unique, genuine, high quality, and trying not to occur.

trend: the course of a longer-term trend in a certain Direction

trend Frame : social context by the emerging lifestyles, attitudes and values of a generation

wetware : Unlike the inanimate hardware and software of computers and consumer electronics are hidden behind the term wetware biological organisms such as DNA molecules, sperm cells , ova or sperm that can reproduce and multiply. Our body, for example, is known in science as well as in science fiction films as wetware.

What Souveniers For Fathers Birthday Celebration

trend Library

Becker, Ulrich ... : top trends - the main trends for the coming years, Dusseldorf Munich 1995
ISBN 3-89623-001-8

Bünermann, Isabel, Julia Martinez and Others : Trend 2004 - Work Leisure proper time, Munich 2003 ISBN 3-492-27302-5


Eggert, Ulrich : consumer trends, Dusseldorf 1997 ISBN 3-89623-087-5


Gerken, Gerd : Trend-time - the future surprises himself, 2 Edition, Dusseldorf, Vienna 1994, ISBN 3-430-13157-X

Horx, Matthias : The Future manifesto - departure from the misery of culture, 3 Edition, Munich 2002 ISBN 3-548-75024-9


Horx, Matthias : The eight spheres of the Future, Vienna, Hamburg 2000
ISBN 3-85436-299-4

Horx Matthias : Future Fitness - A handbook for decision makers, Frankfurt, February 2003 ISBN 3-8218-3979-1


Horx, Matthias : Trend Book - The first major German Trend Report, Dusseldorf Vienna 1993 ISBN 3-430-14803-0


Naisbitt, John : High Tech High Touch - Looking for balance between technology and people, Vienna, Hamburg, 1999 ISBN 3-85436-265
X-

Naisbitt, John, Patricia Aburdene : Megatrends 2000, Dusseldorf Vienna 1991 ISBN 3-612-21139-0


Naisbitt, John; Aburdene, Patricia : Megatrends - Women, Dusseldorf Vienna 1993 ISBN 3-430-11007-6
.

Popcorn, Faith : Clicking - Trends for the Future, 2nd Edition, Munich 1996 ISBN 3-
453-09087-X

Popcorn, Faith : The Popcorn Report - Trends for the Future, 3 Edition, Munich 1992 ISBN 3-453-05601-9


Popcorn, Faith : Evalution - The new female power, Munich 2001 ISBN 3-453-19071-8